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Monday, July 28, 2014

Oh, Behave!

I can’t believe it’s been three months since my last post. Apologies to my loyal readers, I hope you know that I haven’t forgotten about you and I have been thinking about all kinds of different posts for quite some time, so hopefully it’s worth the wait. My absence is due to the fact that I have been studying for a finance industry credential and it has been taking up the vast majority of my free time (it’s called the CAIA in case you’re interested). Unfortunately my nutritional research hobby doesn’t advance my career or pay the bills, so…

I study on the plane, I study through the rain
I study in the pool and I study like a fool
I WILL PASS THE CAIA SAM-I-AM
I will pass it on a boat; “I will pass it,” you can quote
I will pass it through a cramp and I will pass it like a CHAMP

There are more verses, but I will spare you… hopefully you’ve forgiven me now? 

What’s incredibly interesting to me is the overlap between financial analysis and nutritional research. For instance, in evaluating an investment manager there are several behavioral biases that, if present, should raise red flags to a potential investor. If an investor ignores these biases, it could lead to financial ruin. In nutrition, I believe the stakes are even higher. Behavioral bias is one of the first key things I think we can learn from my forays into finance.

Expectation Bias
An example of this is expectation bias, which is the tendency of an investment manager to overemphasize information that is consistent with prior beliefs. In nutrition, we see this in calorie counting. We learn the first law of thermodynamics, which states that energy cannot be created or destroyed, only transferred. Then we see this principal erroneously applied as “all calories are created equal,” which ignores the way that energy is used and applied in the body. We are using a principal that is useful in one scenario (and emphasizing its merits) without noticing that it doesn't apply to this particular premise. A health researcher may conduct a study and then using the data, work backwards to show that the person who ate less calories lost more weight, all the while ignoring the very important question of "why?"

Confirmation Bias
Confirmation bias is rampant in nutrition (and one could argue in many other places in our society). Confirmation bias is when a manager or investor interprets data in a manner that supports their preexisting beliefs. An example of this in nutrition is when a major corporation sponsors research because they are looking for a particular result (e.g., a study on the health effects of sugar sponsored by Coca-Cola). For more on this topic, read this article on Mother Jones -- it actually blew my mind. The research by Ancel Keys in my last post is also a textbook example of confirmation bias.

Herd Behavior
This rather intuitively named bias refers to a tendency to follow the crowd. An investor may be friends with another investor who did due diligence on a manager and, instead of conducting their own due diligence review and conducting proprietary analysis, they invest in the manager’s investment product based on their friend's advice. So your friend is following a gluten-free diet and is seeing some great results, and, therefore, you decide to also become gluten-free. That’s not doing your due diligence, that’s following the herd. Don’t be a sheep!

Bias Blind Spot
Last, but not at all least, is the bias blind spot. I’m not gonna lie, this one can be painful and rather difficult to avoid (and admit). The bias blind spot is underestimating the influence of behavioral biases on one’s own behavior. It is much easier to spot in others than in oneself. To emphasize this point, I’ll use myself as an example. For a long time, I depended on authority figures to distinguish between healthy and unhealthy foods. To this day, I still have a tendency to believe someone with a bunch of fancy letters next to their name and a big diploma on their wall. I see this again and again in the nutritional debate, where attempts are made to prove an argument based on the reputation of the person stating their opinion. Instead of looking at the merits of the data and the logic of the opinion, we rely on ad hominem arguments.

I think I have somehow managed to integrate my studies into getting the blog back on track. I hope to post again soon, but until then… I will study in a tree, I will study by the sea, I will study like a dog and I will study on a log…

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